What comes to your mind when you hear the word graphic designs? Artistic ads, highly curated website graphics, or stunning magazines? While all these define graphic designs, a lot goes into it, including posters, product labels, infographics, business cards, web layouts, signs, logos, and the list is endless.

In a nutshell, a graphic designer is a way of projecting ideas in a visual and textual way, which can be as simple as designing a logo and as complex as designing a website layout. Graphic design is a fundamental mode for companies to promote their products to the audience in an appealing way. In other words, it helps the producer connect well with the consumer. Graphic designs simplify otherwise complex information into digestible and straightforward infographics. It also helps a business develop identity through branding.

Graphic designs entail every little artistic thing around us we always take for granted but deep inside are hidden design ideas that influence how we perceive things in our day to day lives. While graphic designs have commercial orientation, note that not all graphic designs are for commercial purposes, some are for artistic expression only.

Basics of graphic design

Before we embark on understanding graphic designs, we must understand the building blocks of the design itself. We have elements that makeup designs we see in our day to day lives. We use these elements in conjunction or in contrast with each other to come up with visually striking effects, and that is design in a nutshell.

These design elements include; colour, form, line, texture, shape, size, and space. As a graphic designer, there are a set of rules you should adhere to before you achieve an effective composition. These basic principles help you create balance and stability in a piece of art. These principles include; balance, contrast, rhythm, proportion, movement, and emphasis. As a sound designer, these principles must stick to your memory, although you can break the rules; first of all, conceptualize the principles so that you may make conscious decisions to break them but for the benefit of the design.

Types of graphic designs

There is no distinct definition of graphic designs; it encompasses many specializations and fields to consider. For example, motion graphics, web designs, animations, print, and more. The Graphic design field offers individuals plenty of opportunities to pursue their interests.

Digital advancement has facilitated the emergence of other graphic design fields beyond what existed a few years ago. Decades ago, print designs existed alone. But modern-day graphics entail; website designs, user experience UX, and motion graphics. Advancement in technology came with a myriad of graphic design specialties and new graphic design jobs. Technological evolution has changed the career landscape in this field. According to a study, the demand for traditional print design jobs has fallen significantly in the last years. In comparison, graphic designs via technological advancement will grow by about twenty-four per cent in 2028.

Standard job titles in the graphic design field include; creative director, artistic director, web designer, UX designer, and finally, the common job title graphic designer. Anybody aiming to work successfully in this field and well-armed with the right skills has plenty of opportunities out there.

Now that you know what opportunities await you out there, now it is time to familiarize yourself with the right tools that can help you have the job done effectively and efficiently.

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