Why You Should Ensure You Have Staff Trained In…

Every business, big or small should consider their workforce as an integral asset that should be well-taken care of. To this end, business owners and their management teams should strive to provide the safest work environment possible. Sure enough, to this end, many businesses do provide workplace safety training that is geared towards enhancing the workers’ understanding of the best workplace safety practices.

However, even with the best training, you can expect things to go wrong, causing accidents that may result in injuries. Additionally, workers may fall ill and require urgent medical attention. This is why businesses are required to take steps to have first aid capabilities in-house. This is especially important for businesses that are located in areas devoid of clinics, dispensaries, hospitals or other medical services centres.

Some of the first aid capabilities and capacity includes having a suitably stocked first aid box depending on the level of workplace hazard; appointing and training a person to take charge of all first-aid responsibilities (or send all staff to an external training company like WTA for first aid training), and disseminating the information on your business’ first aid arrangement.

As you can appreciate, first aid is something to consider as important and a priority as it is mandated for the business. However, there are benefits to having enhanced first aid capacity and capability in your business, especially with regards to having a trained staff to carry our first aid. Herein are some of the benefits of having staff members who are well-trained with regards to offering first aid in your business.

#1. Meet Your Legal Obligations Towards Worker Safety:

As mentioned above, businesses have an obligation to meet with regards to providing first aid before medical assistance arrives. As such, training your staff on how to perform first aid enables your business to meet this legal and, in many regards, a social obligation in their business.

#2. Enhances Safety Awareness In Your Business:

Training your staff on matters of first aid is also an extension of workplace safety training. While much of typical workplace training will focus on the preventing accidents and carrying out tasks in a safe manner, first aid training helps your staff members to understand the best procedures to follow when someone falls ill or when an accident arises. No other training will give your workers this knowledge.

#3. Workers Will Have An Intricate Understanding Of First Aid:

First aid training involves a lot. For instance, your staff will be taught on how the various components in the first aid box, what each component is used for, the best first aid procedures for various situations (for instance, CPR procedures, bandaging injuries, controlling blood flow, etc.), and much more.

#4. Reduces The Extent Of Potential Injuries:

Another benefit of having your staff trained to perform first aid is that when emergencies arise, they are able to take charge of the situation, and therefore, help reduce the extent of injuries. The critical skills they learn are necessary for controlling the emergency and reducing its effects. This is important as it can lower the downtime due to injuries and importantly, it can save a life

Finally, often times, such measures make your employee feel valued. As such, they are more willing to put their best foot forward for your business to grow, which is a good thing for your business.

Two Reasons Why SEO May Be a Great Option

Do you own a local business and are looking for new ways to increase revenue? Many small businesses look for different ways to increase their profits and in doing so look towards new advertising or marketing strategies. It can be quite difficult to know which marketing and advertising technics work the best especially since there is so much information on the internet. Luckily, there are a few marketing strategies that a small business can use to increase their yearly profits. One of the best strategies to use is called search engine optimization (SEO). Let’s go over search engine optimization and determine if you should invest in this marketing.

What is SEO?

In order to determine if search engine optimization is a good fit for your small business, you’ll have to know what it is. To give a definition of search engine optimization, according to http://www.duxdigital.com.au/expertise/seo/, it is a marketing strategy to increase the number of visitors that come to your website. The way the number of visitors increase is through optimizing your website so it can be discovered easier on search engines such as Bing or Google. For example, if you own a landscaping company in Miami, an SEO firm will try to rank your website in the search engines for “landscaping Miami” to effectively get you more traffic to your website.

Is SEO Really a Good Investment?

The main question that you have is if your business should invest in SEO compared to other marketing strategies. Let’s go over a few reasons as to why SEO may be your best option as a marketing tactic.

Get Targeted Traffic

If you own a local business you can easily target your potential customers or clients with the help of a search engine optimization campaign. With an SEO campaign, you can target your potential clients by making a specific web page for them and ranking it in one of the top search engines. For example, if you own a landscaping company and you want to target people who want rock walls built, you can create a web page around that topic and rank it on Google for “Rock Walls Miami”.

Higher Return on Investment

The nice thing about SEO is that you can target your potential clients which means you may end up having a higher return on your investment. With a billboard or a radio ad, you end up targeting the whole population which means you’ll end up getting subpar results. With an SEO campaign, you can target the people who are already searching for your service or product. This means that your marketing strategy will convert much better and yield you more profits.

These are just a few reasons as to why SEO is a good investment for your small business. You should be able to see a greater return on your investment since you are able to target your ideal audience. Be sure to get expert advice from an SEO firm, so they can create the best marketing tactic for your small business.

Increased Workplace Morale Through Awards

Morale in the workplace can rise and fall due to different circumstances. One way to make sure that it stays up is by giving employees awards. The awards will increase happiness along with productivity. The following award options can do wonders for workplace morale.

Workplace morale can be increased through the fostering of innovation and creativity. An award that recognizes the new ideas put forth by employees will encourage them to come up strategies that will affect everyone positively. Any kind of new idea, such as a more efficient or cost saving measure or a new product to market, could produce results that would result in more productivity and even profits. As long as the higher ups take notice of these ideas and actively encourage employees to think of them, the employees will have a positive outlook on the culture of the company as a whole.

Employees work hard to complete specific projects, and sometimes they’ll have to deal with heavier than usual work loads and tight deadlines. Once the project is completed, the employees would love to be recognized for all of their hard work. An award based on each project that both acknowledges the time and effort of the employees, and celebrates their successes will make the employees feel good about their actions and encourage them to do it again. Special recognition can be used to award anyone who carried out the role of a leader while working on the project.

The neatness of a workplace environment may be sometimes overlooked, but it can be used as a way to boost morale. A cluttered work space can have a negative effect on the mental state of the employees, not to mention the employees have a harder time finding items or forms they may need. An award for the neatest work space will encourage employees to keep their area clean, which will make the workplace look better and bring order. Something like a monthly or weekly reward for an entire room of clean work stations would really encourage employees to stay neat and to work together to keep it that way. You could even get a trophy from http://www.trophyspecialists.com.au/ for them to display in their sparkling clean workspace!

Employees can have morale boosts through random awards. These awards would be given based on a particular action taken by the employee, but wouldn’t be scheduled far in advance, making them completely unexpected. This will encourage employees to stay on their toes and put their best work forward in the chances that they might be hit with a random award. The award works even better when it comes in the form of a small monetary bonus or maybe some additional vacation time.

Most workplaces have employees who have been there for a long time. An award made specifically for these employees can honor and recognize their efforts that they’ve given to the company in all of their years of service. This will also encourage newer employees to stay with the company so that they can get the same kind of recognition.

Once the employees are rewarded for their work, the atmosphere of the workplace will be better.